Every restaurant has one dish they should be famous for.
I help you….
Find It
Identify the dish your restaurant should be known for, the one that turns heads, gets shared, and builds buzz.
Brand It
I guide you through creating a compelling brand story and visual identity around your star menu item.
Profit From It
I show you how to leverage your signature dish to boost sales, attract new customers, and increase your bottom line.
Are you ready to order?
Meet Your Food Biz Coach
Hi, I’m Brittani Bo Baker — The Food Biz Coach and founder of Signature Seller™.
I’ve owned food trucks, full-service restaurants, and survived 16-hour days, broken equipment, and menus in need of a miracle. So when I say I get it, I do.
You might’ve seen me on Food Network, but what matters most is this:
I created my own Signature Seller™ the Patented Boneless Ribs and watched it transform our business.
I help restaurant owners uncover their Signature Seller™, and build a story (and strategy) around it that keeps customers coming back.
Whether you’re working with silent profit leaks, or just feel like your food isn’t getting the spotlight it deserves, I’m here to help.
Let’s take what you already have, and turn it into something unforgettable.
Let's create your Signature Seller™ Smart Pricing, Simple Math
Turn your best dish into your biggest asset.
With the right strategy, your Signature Seller™ can fund the rest of your menu.
We calculate the ideal price point for your Signature Seller™ dish—so you can stop guessing and start profiting.
Staff Buy-In & Upsell Scripts
We train your team to talk about the dish with excitement—so it sells itself again and again.
Lean Inventory, Less Waste
A focused menu means easier ordering, less waste, and stronger margins.
Repeat Customers on Autopilot
When guests remember your Signature Seller™, they come back (and bring friends).
Pick Your Plate
Choose the Signature Seller™ experience that's right for your restaurant.
Ready to place your order?
The Appetizer — $47 (Non-Refundable)
A taste of strategy to get your wheels turning.
  • Quick intake form
  • 5-minute personalized Loom video with strategic insight
  • 3 quick wins to boost dish profitability" (included in Loom)
Perfect if: You’re not ready to commit but want expert eyes on your concept—and you're craving clarity before investing more.
🍴 The Fix – $297
If you’ve got a menu item with potential, this is where we turn it into your Signature Seller™: a dish that earns more, gets promoted better, and becomes a buzz-worthy standout.
Ideal for: Owners who need clarity fast but aren’t ready for full transformation.
  • One-page PDF with:
  • Recommended Signature Seller™ dish based on current menu
  • Social media caption ideas for your dish.
  • Suggested name and value positioning
  • Custom Loom video walkthrough (10–12 min)
Tier 2: The Feature — $1497 "MostPopular"
Don’t have a Signature Seller™ yet? We’ll create one that builds your brand and boosts your bottom line. You’ll walk away with a high-margin, crave-worthy dish built from your current menu and inventory, plus the sales strategy to make it a star.
Includes everything in The Fix, plus:
  • Custom development of your Signature Seller™ (+ profit/ food cost breakdown)
  • Instagram worthy mockup of your Signature Seller.
  • Staff “Talk Track” (to upsell your Signature Seller™)
  • 14-day support (2 emails + 1 Loom check-in)
  • LTO angle for promotion
  • Profit margin & food cost breakdown (for your Signature Seller™)
  • Inventory + menu review to align with profit goals
  • Brand positioning+ Marketing angles
  • 1 headline and tagline for promotions
  • Includes: Inventory optimization recommendation based on dish
Why Upgrade? "Your dish isn’t just optimized—it’s engineered to sell."
Tier 3 The Full Plate — $3500.00 $2,497 "Best Value"
  • Includes everything in The Feature plus:
  • ONE full menu redesign (up to 3 pages, 2 rounds of revisions*)
  • 2-hour staff training call (recorded includes script + Q&A).
  • 3 Instagram mockups (Signature Dish + 2 menu highlights)
  • Email swipe copy (to announce your new Signature Seller™)
  • PR pitch (increase your local press coverage potential)
  • 90-day priority email support.
Perfect for: Owners who want a turnkey relaunch, no guesswork, just profit."
Tier 4 The Ongoing Plate — $4,997
For: Restaurants that want year-round strategy.
  • Includes everything in The Full Plate™, plus:
  • Quarterly menu refreshes (2x/year)
  • “Hot Trends” quarterly report
  • Monthly 30-min strategy calls
  • “30-Day ROI Promise: If you don’t see more profit or buzz, we’ll work free until you do.”
  • Custom Tailored to fit your needs- Your year-round partner for evergreen profit and buzz. Think of me as your outsourced culinary marketing director.
Need more? A La Carte
Additional menus: +$500 each | Extra revisions: +$300/hr
Let's pick the right plate together.
Success Stories: Restaurants That Found Their Signature Seller™
Maria G. - Coastal Bistro
"Our seafood risotto went from just another menu item to 35% of our sales. The Food Biz Coach™ helped us rename it, reprice it, and market it as our star. We've seen a 22% increase in overall revenue."
James T. - Mi Casa Sabor
"The Signature Seller™ approach transformed our food truck. Our Korean BBQ taco plate now draws lines around the block, and we've expanded locations in just 8 months."
Sophia R. - Nonna's Table
"Our family restaurant was struggling until we found our Signature Seller™. Our reimagined lasagna now sells at a premium price point, and customers drive from counties away specifically to try it!"
These restaurants stopped guessing and started profiting with their Signature Seller™
Let's Create Your Signature Seller™ Together
You're Just One Dish Away
Ready to transform your restaurant's profitability with a standout Signature Seller™ that customers crave and talk about?
Social Media
@brittanibobaker on Instagram and TikTok
YouTube
FoodBizCoach